Cinfed Credit Union has been rooted in the Greater Cincinnati area since 1934. As a significant player in the region, their team identified an opportunity to redefine the role that credit unions can play in their members’ lives. What originally began as a new member acquisition campaign grew into a bigger creative challenge: how could we build a strong strategy and approach that would best articulate Cinfed’s unique company culture, brand story and key audiences?

This project was created with a team at Intrinzic Brand Collaborative