Johnson Investment Counsel has, over its 50+-year history, grown to become one of the region’s leading independent financial advisory firms, expanding from one office in Cincinnati to six offices across Ohio and Michigan, serving clients across the U.S.

The firm needed a brand to reflect the decades of growth and change it has experienced while remaining true to Johnson Investment Counsel’s core principles of honesty, integrity, and transparency. Inspired by the firm’s legacy of helping generations grow wealth across uncertain times and always taking the long view to help clients build prosperity that endures, we built and implemented a brand that reflected the compelling history of Johnson Investment Counsel and the firm’s remarkable focus on unparalleled client service.

This project was created with a team at Intrinzic Brand Collaborative