When Rolling Hills Hospitality bought a small, historic hotel in one of Lexington, Kentucky’s downtown neighborhoods, the owners saw an opportunity to elevate the guest experience and compete with the wave of boutique, one-of-a-kind locations gaining popularity with travelers. Knowing that the area is known for its architecture, charm, and sense of tranquility, the owners knew their brand needed to reflect these same characteristics. The end result included a rich and enchanting brand that uniquely captures the heritage of the local culture while positioning the hotel as the perfect balance between modern, elegant hospitality and rustic luxury.

This project was created with a team at Intrinzic Brand Collaborative