Construction Safety Week
Construction Safety Week is an annual awareness event that encompasses the entire construction industry across the United States and Canada. It was started in 2014, when more than 40 national and global construction firms joined forces with a single aim: to inspire everyone in the industry to be leaders in safety. Since partnering with Intrinzic in 2016, Safety Week has become formally branded and taken shape as a fully-integrated annual campaign that continues to grow year after year.
This project was created with a team at Intrinzic Brand Collaborative
deliverables
Brand Development
Annual Campaign Strategy & Execution
Giveaway Engagement Campaign Strategy & Execution
Website Development
Social Media Strategy & Execution
Email Strategy & Execution
Collateral Rollout
Supporter Solicitation
Print and Digital Media
Paid Media
involvement
Led and directed all creative development, partnered with a team to strategize annual campaign themes, giveaway campaigns and campaign tactics, partnered closely with internal team and third party vendors to manage all project timelines, deliverables and execution
additional credit
Director, Client Strategy - Laura Weber
Chief Strategy Officer - Chris Heile
Content Strategist - Kristina Caligaris
Design Strategist - Shelby Frysinger
Design Strategist - Fern Fournier
