Hundred Percent Labs formed in 2019, and quickly made a name for themselves in Ohio’s medical cannabis market as highly-specialized extractors and processors of pure, high-quality concentrates. Their reputation was built by delivering high-quality products to patients throughout Ohio that reflect the expertise, attention to detail, passion and discipline they bring to their craft every day. As they continued to innovate their processes and extend into new product categories, they needed to create a business and brand strategy that allowed for future expansion, but that also would resonate with a range of consumer segments and consumption patterns.

This project was created with a team at Intrinzic Brand Collaborative